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Waters Technology: The Rise of Alt Data

The vendor is pursuing a hybrid approach of expanding in-house sales while enlisting USAM to help it grow outside its core market. Data cost and inventory management platform vendor The Roberts Group has engaged financial technology-focused outsourced sales agency USAM Group to help the vendor expand beyond its New York base into Chicago and the Midwest US, as well as to the UK and Europe. Read more at insidemarketdata.com